| Source | Crains |
|---|---|
| Original Load Date | Aug. 10, 2020, 3:02 p.m. |
| Last Updated | Aug. 10, 2020, 3:02 p.m. |
| Original URL | http://www.chicagobusiness.com/marketing-media/college-football-season-doubt-marketers-plan-multiple-scenarios |
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Already stung by the delayed Olympics and canceled March Madness, advertisers
could soon have to get by without college football.
The so-called Power 5 conferences that represent the majority of the TV ratings
power in the sport are edging closer to forgoing the season due to COVID-19,
according to...