With the college football season in doubt, marketers plan for multiple scenarios

Source Crains
Original Load Date Aug. 10, 2020, 3:02 p.m.
Last Updated Aug. 10, 2020, 3:02 p.m.
Original URL http://www.chicagobusiness.com/marketing-media/college-football-season-doubt-marketers-plan-multiple-scenarios

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Already stung by the delayed Olympics and canceled March Madness, advertisers could soon have to get by without college football. The so-called Power 5 conferences that represent the majority of the TV ratings power in the sport are edging closer to forgoing the season due to COVID-19, according to...