What Is ‘surveillance pricing?' How retailers, loyalty programs collect and use your data

Source NBC Local
Original Load Date Nov. 12, 2026, 12:01 p.m.
Last Updated Nov. 12, 2026, 12:01 p.m.
Original URL https://www.nbcchicago.com/news/local/what-is-surveillance-pricing-how-loyalty-programs-collect-and-use-your-data/4015718/

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Could the price you pay for groceries depend on what companies know about you and your search habits? The idea is called " [ surveillance pricing ][1] ," and it involves how your personal data could influence prices when you shop online or in stores. The idea is a concern of a growing number of loc...