In Chicago Mayor’s Race, Candidates Turn To Influencers Hoping To Go Viral With Voters

Source block-club-chicago
Original Load Date Oct. 5, 2026, 9 a.m.
Last Updated Oct. 5, 2026, 9 a.m.
Original URL https://blockclubchicago.org/2026/10/05/in-chicago-mayors-race-candidates-turn-to-influencers-hoping-to-go-viral-with-voters/

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CHICAGO — When Mayor Brandon Johnson appeared in a video last month doing a robot-style dance, lip-syncing to Kiesza’s “Hideaway” and surrounded by online influencers, it wasn’t what you’d expect in a traditional campaign launch. But it shouldn’t come as a surprise. Combined, the creators in the vi...