Claire’s revamps piercing experience for Gen Alpha, but brand nostalgia spans generations

Source WBEZ
Original Load Date Aug. 10, 2026, 11:01 a.m.
Last Updated Aug. 10, 2026, 11:01 a.m.
Original URL https://www.wbez.org/business/2026/08/10/claires-ear-piercing-experience-gen-alpha-brand-nostalgia-generations

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Teen accessories and jewelry retailer Claire’s said its stores will undergo a “glow-up,” one year after it filed for Chapter 11 bankruptcy. The company, which moved from Hoffman Estates to Rosemont earlier this summer, plans to invest in its piercing services and in-store experience, starting this ...