'Where's the beef?' director Joe Sedelmaier, known for using regular people in his TV commercials, dead at 92

Source WBEZ
Original Load Date May 14, 2026, 11:02 a.m.
Last Updated May 14, 2026, 11:02 a.m.
Original URL https://www.wbez.org/obituary/2026/05/14/wheres-the-beef-director-joe-sedelmaier-known-for-using-regular-people-in-his-tv-commercials-dead-at-92

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Director Joe Sedelmaier, a giant in the world of television commercials whose style was as identifiable as spotting a Wes Anderson film, died of natural causes at home in Lincoln Park Friday in his favorite chair. He was 92. Mr. Sedelmaier often preferred casting regular people who naturally oozed ...